Mathilda Yakubu Campaigns are meant to introduce candidates, communicate their ideas and convince voters that they are capable of representing them. In student politics, creativity is certainly encouraged. Candidates can be funny, dramatic, unconventional and relatable. But at what point does a campaign gimmick stop being funny and become offensive? This question becomes necessary following a campaign video released by Modesty Paul, a candidate contesting for the position of the Faculty's Social Director in the Faculty of The Social Sciences, University of Ibadan. The Psychology student released a video whose content has generated concerns among students. In the video, an individual is physically dragged by the feet, has their mouth and face covered, their hands tied and is subsequently taken away. Given the context in which the video was released, the imagery could reasonably be interpreted as suggesting that students who refuse to support the candidate may face similar conseque...
