IT'S FATSSSA ELECTIONS O'CLOCK!! MEET MR OMOTAYO OLUMIDE ASPIRANT FOR THE OFFICE OF THE PRO

 

By Oyede Ayomide

    

Fatsssa press: Can you please give a detailed introduction of yourself

Aspirant: I'm Omotayo Olumide, a 200l student of the Department of Political Science who is also the Class Representative for 200l constituency, I'm 27years of age and originated from Ekiti state. Moreso, I'm a publicist and media Influencer, I love public relations and these has pushed me to some certain extent on campus. I won the Class Governor of the year, Fresher of the year for both  department and faculty.

 

Fatsssa press: Can you provide an overview of your previous experience in public relations, particularly within an educational institution?

Aspirant: Member, FATSSSA current publicity committee.

Role: assisting the incumbent PRO in engaging and disseminating information to the targeted students.

Member, virtual learning committee, FATSSSA   (Invicta team)

Role: Explaining how to make use of virtual learning with their devices, Solving problems of those who couldn't gain access to their Moodle app during the virtual semester. Mostly freshers.

Publicity member, Jaw War 2023

Press Conference.

Projected Jaw War fixtures to Uites on all media space.

Member, UI Media team

Publicity headed by the Student Union President.

Role: a member of the publicity team.

Member, UI’SU week’23 Publicity

Acting as a publicist

Member, UI Media team

Acting as a publicist.

 

Fatsssa press: How do you stay updated on the latest trends and best practices in public relations, specifically within the higher education sector?

Aspirant: I'm always active and watchful on the media spaces and always around where there's a physical event.

E.g I was available during the Jaw War event, FATSSSA week, UI'SU events and others.

I have a collaborative effort with many influencers, PRs, students executives on campus and off.

My collaborative efforts with them is another source of meeting up with the current trends and narratives.

 

Fatsssa press: What strategies would you employ to effectively promote the faculty  and enhance its reputation among others?

Aspirant: An ideal strategy is to conduct the faculty unique strength and accomplishment as leverage this back positively to the public.

Ability to control the wrong narrative about my faculty in order to protect the name of the faculty.

Creating content showcasing faculty expertise and talented FATSSSAites.

This can be done through various channels, such as UI WhatsApp communities, standing interviews, or media engagement.

 

Fatsssa press: Can you describe a challenging situation you encountered in your previous role as a public relations professional and how you successfully resolved it?

Aspirant: There was a time on campus when a fake news was circulating around concerning wrong resumption date.

I and other members of UI publicity team had to come up immediately with a counter narrative to the wrong information circulating around.

We reached out to the Faculty presidents and Department then for fast approach.

 

Fatsssa press: How would you approach building and maintaining relationships with key media outlets, journalists, and influencers to ensure positive coverage and representation for the university?

Aspirant: In today's digital age, social media plays a crucial role in public relations. How would you utilize social media platforms to effectively communicate the faculty's message and engage with its audience?

 

Fatsssa press: Collaboration and teamwork are essential in a university environment. How would you work with other excos to align messaging and create cohesive public relations strategies?

Aspirant: By ensuring that all excos are on the same page regarding the desired outcomes and the role of public relations in achieving them.

We need ourselves to put in coordinate efforts and input required resources to achieve our goals

 

Fatsssa press: Can you describe a time when you had to handle a crisis or manage negative publicity? How did you handle it, and what were the outcomes?

Aspirant: There was a time on campus when a fake news was circulating around concerning wrong resumption date.

I and other members of UI publicity team had to come up immediately with a counter narrative to the wrong information circulating around.

We reached out to the Faculty presidents and Department then for fast approach.

Fatsssa press: What metrics and key performance indicators do you consider important for measuring the success of public relations efforts, and how would you track and report on them

Aspirant: Every association needs a Public relations to portray the uniqueness and selling points of the association to the public.

In this sense, the Public relations officers won't be able to achieve this alone.

Fatsssa press: Can you provide an example of a successful public relations campaign or initiative you led in your previous role, and what made it effective?

Aspirant: One of my successful led campaign was during Safeboda era on UI campus, I was part of their Ambassadors.

We always walk around the faculty in Safeboda customized shirts and cap and preach the offer they are going to enjoy if they start taking Safeboda bike.

It was really a good time for the brand because many people were influenced because of my relations with them.

Effective communication is crucial in public relations. How would you ensure that your messaging is clear, consistent, and aligned with the university's values and goals?

Fatsssa press: How do you prioritize and manage multiple projects and deadlines in a fast-paced university environment?

Aspirant: First thing is to evaluate the importance and urgency of each project and prioritize them based on their impact on the association goals, students' needs, or critical deadline.

Secondly, to consider factors such as revenue generation, strategic importance and the satisfaction of my targeted students (consumers)

Fatsssa press:What excites you the most about working as a public relations professional in the higher education sector, and why do you believe you would be a good fit for this role at our university?

Aspirant: It's always passionate to me being a public relations officer because I derive motivation from the chance to make a positive impact, effectively communicate the institution's message, and contribute to its success and reputation.

I believe I would make a great Public relations officer because of my understanding of how the association is, my experience in public relations and my quench to push my faculty to its peak with my efforts and collaboration with others.

If elected by the Grace of God and the will of the people, the association will be proud to of me.